Project Overview
The Sammy Awards, prestigious honors in the security industry, recognize excellence in sales, marketing, and installation. ADT Commercial aimed for the Best Overall Marketing Program at the 2023 Sammy Awards, requiring a standout entry suitable for both digital and print submission, presented during ISC West in Las Vegas.
Role and Responsibilities
Provided art direction, design, and creative strategy for ADT Commercial’s award-winning SAMMY entry as Senior Designer at Zeller Creative Group. Organized and integrated marketing and sales materials developed for the ADT Commercial account, ensuring the submission showcased the company’s market-leading capabilities and aligned with the SAMMY’s high standards.
Process and Execution
Developed a comprehensive marketing piece to effectively communicate ADT Commercial's strengths, collaborating with marketing and design teams to create a cohesive and impactful entry submission.
Outcome and Impact
Successfully secured the 2023 SAMMY Award for Best Overall Marketing Program, showcasing ADT Commercial’s industry leadership and excellence in marketing and design, thereby enhancing the company's brand prestige and recognition within the security industry.
