Project Overview
At Zeller Creative Group, led the creation of transition branding materials during ADT Commercial’s rebranding to Everon. This included videos, storyboards, and kiosk displays, all designed to ensure a smooth and cohesive transition to the new brand identity.
Role and Responsibilities
Oversaw the design and production of all branding assets, including digital and video content, to effectively communicate the shift from ADT Commercial to Everon. Collaborated with marketing and product teams to ensure consistency across all materials.
Process and Execution
Worked closely with cross-functional teams to develop and execute a cohesive visual narrative that seamlessly transitioned the brand. Focused on maintaining brand integrity while introducing Everon’s new identity.
Outcome and Impact
The transition branding was a success, resulting in a unified and modern Everon brand that was well-received by both internal stakeholders and the market. The materials played a key role in ensuring a smooth rebranding process.
Video
Storyboard for Video Wall at National Corporate Headquarters
Year In Review 2023 Corporate Event Video Presentation
Vehicle Wraps
Vehicle Fleet Wrap