Project Overview
Bremskerl CV, a leader in commercial vehicle components, aimed to refine its branding materials to better suit the US market. The project involved enhancing existing branding elements and creating new marketing materials to effectively communicate the brand’s value and innovation to a targeted audience.
Role and Responsibilities
Led the art direction and graphic design efforts, focusing on refining the logo mark, designing business cards, trade show booths, and creating digital and print sales collateral. Additionally, utilized generative AI tools to produce innovative images for marketing.
Process and Execution
Refined the existing logo mark to better resonate with the US market, enhancing its appeal and recognition.
Designed cohesive business cards and dynamic trade show booth setups to strengthen brand presence at industry events.
Developed a series of sales sheets and other marketing materials, ensuring consistent branding across both digital and print media.
Employed generative AI technology to create custom images, adding a unique and cutting-edge visual component to the marketing materials.
Designed cohesive business cards and dynamic trade show booth setups to strengthen brand presence at industry events.
Developed a series of sales sheets and other marketing materials, ensuring consistent branding across both digital and print media.
Employed generative AI technology to create custom images, adding a unique and cutting-edge visual component to the marketing materials.
Outcome and Impact
The updated branding and new marketing materials have significantly boosted Bremskerl’s visibility and market penetration in the US. The fresh and localized branding approach was well received by stakeholders and has effectively supported Bremskerl’s sales and marketing efforts, leading to enhanced engagement and business opportunities.
AI Generated Images Using Midjourney and Photoshop
Sales Collateral
Digital and Print Onesheets for New Sub Brand "RAD Brakes"
Trade Show Booths
Corporate Identity
