Project Overview
Led the UX design for ADT Commercial's corporate website, aiming to modernize the online presence and enhance user engagement in line with evolving brand standards.This project spanned from 2022 to 2023 and was pivotal during the company's transition to Everon post-acquisition.
Role and Responsibilities
Spearheaded the design of the entire corporate website, developing responsive and user-friendly interfaces that complied with brand standards, and crafting everything from informational and product pages to landing pages, blog articles, and banners, all while ensuring a cohesive user experience and adherence to accessibility standards.
Process and Execution
Conducted user research and testing to inform design decisions, optimizing usability and engagement, while also updating and maintaining the site’s design system library to enhance brand consistency across multiple devices.
Outcome and Impact
The project's success in implementing a comprehensive UX design strategy not only significantly enhanced ADT Commercial's online presence but also ensured aseamless user experience, boosting engagement and satisfaction, and facilitated a smooth transition to Everon post-GTCR acquisition in 2023, with the website central to re-establishing the brand.
Blog post articles.