Project Overview
As the principal freelance senior designer for Design for Change USA, featured on their website Design for Change USA, I have been instrumental in enhancing the organization's branding and user experience. The engagement covered designing educational toolkits, workbooks, UX for a custom education platform, and various promotional materials aimed at effectively reaching and educating their target market segments.
Role and Responsibilities
Served as the principal freelance senior designer, providing comprehensive branding expertise.
Designed a wide range of materials including numerous educational toolkits, student and educator workbooks, activity sheets, and promotional materials.
Led the UX design and prototyping for the organization’s website and custom education platforms.
Designed a wide range of materials including numerous educational toolkits, student and educator workbooks, activity sheets, and promotional materials.
Led the UX design and prototyping for the organization’s website and custom education platforms.
Process and Execution
Collaborated closely with DFC USA to understand their educational goals and the needs of their target audience.
Employed a user-centered design approach to create engaging and informative educational and promotional materials.
Developed prototypes and oversaw the UX design of a custom education platform, enhancing user engagement and educational impact.
Managed the creation of branding elements and visual design, ensuring consistency across all materials and platforms.
Employed a user-centered design approach to create engaging and informative educational and promotional materials.
Developed prototypes and oversaw the UX design of a custom education platform, enhancing user engagement and educational impact.
Managed the creation of branding elements and visual design, ensuring consistency across all materials and platforms.
Outcome and Impact
My contributions have significantly elevated DFC USA’s brand presence and educational outreach. The materials designed have not only improved the aesthetic and usability of their offerings but have also played a key role in expanding the organization’s reach and effectiveness in educating diverse audiences. The enhanced UX of the custom education platform has notably increased user engagement and facilitated a more impactful educational experience for both students and educators.
Educational App Prototype
Pitchdeck Presentation
Advanced UX Prototype of the DFC Education Platform
Student & Educator Workbooks
Design Thinking Toolkits & Activities
Promotional Materials
Blog Illustrations
