Project Overview
Elite Online Media, a digital marketing agency focused on the Hispanic market, required a complete rebrand to align more closely with evolving market dynamics and its audience's preferences. The comprehensive project encompassed creative strategy, new brand standards, content creation, and a full suite of marketing materials aimed at enhancing the agency’s brand presence and engagement.
Role and Responsibilities
Led the entire rebranding initiative, which included developing creative strategies, designing new brand standards, and creating a wide range of marketing materials such as a website, landing pages, videos, corporate identity materials, email marketing campaigns, and social media advertisements.
Process and Execution
Developed a new branding strategy that reflects the unique aspects of the Hispanic market, focusing on vibrant visuals and culturally relevant content.
Designed and implemented new brand standards, establishing a fresh and cohesive visual identity across all platforms.
Created engaging content and marketing materials, including a redesigned website, impactful landing pages, promotional videos, and comprehensive corporate identity kits.
Managed the production of targeted email marketing campaigns and dynamic social media ads to boost online engagement.
Designed and implemented new brand standards, establishing a fresh and cohesive visual identity across all platforms.
Created engaging content and marketing materials, including a redesigned website, impactful landing pages, promotional videos, and comprehensive corporate identity kits.
Managed the production of targeted email marketing campaigns and dynamic social media ads to boost online engagement.
Outcome and Impact
The rebranding was successfully launched, significantly elevating Elite Online Media’s presence in the digital marketing landscape. The refreshed brand and enhanced content strategy led to increased engagement, higher conversion rates, and a strengthened position within the Hispanic-focused market segment. The agency experienced a noticeable improvement in client satisfaction and market reach as a result of the revamped branding and marketing efforts.
Redesigned Logo
Creative Strategy and Direction
Brand Guidelines
Creative Direction and Brand Strategy for Brand Guidelines
Motion Graphics
Creative Direction for Various Motion Graphic Design of New Logo Animation With Brand Identity Sound, 15 Second Ads
Video Marketing
Storyboard, Script Writing and Creative Direction of Various Marketing Videos Used for Landing Pages, Email Marketing Campaigns and Social Media Advertising.
Sales Materials & eBooks
Creative Direction and Content Creation for Sell Sheets and eBooks.
Corporate Brand Identity
