Project Overview
At Zeller Creative Group, managed the branding and rebranding efforts for ADT Commercial, encompassing a wide range of materials from brand guidelines to digital assets. The initiative not only updated existing collateral but also developed new branding strategies for product lines and services, culminating in a significant role in the brand's transition to Everon.
Role and Responsibilities
Oversaw the creation and design of ADT Commercial’s branding materials, including brand guidelines, print and digital collateral, videos, kiosks, and sales presentations. Developed naming strategies for new product lines and services, enhancing the brand’s market presence. Led the UX design for the corporate website and landing pages, aligning them with the evolving brand identity.
Process and Execution
Coordinated with marketing and product teams to ensure all materials consistently reflected ADT Commercial’s brand values and standards. Played a key role in the rebranding process, from conceptualization to execution, ensuring a seamless transition to the new Everon identity across all platforms.
Outcome and Impact
Successfully refreshed and maintained ADT Commercial’s branding, leading to enhanced brand recognition and coherence. Facilitated the brand's effective transition to Everon, contributing to a unified and modern brand identity across various media.
Brand Guidelines
Updated Brand Guidelines: A fresh perspective on ADT Commercial's brand identity, detailing color schemes, typography, logo usage, and more.
Print & Digital Collateral
Case Study - Hilton Head Island
White Paper: Renewable Energy
White Paper: Retail Security
Brochure: Government Security Solutions
Video
SaaS Promo Video - Work performed: Storyboard design, custom graphics and creative direction for Everon customer engagement platform launch campaign.
Corporate Product Promo Video - Work performed: Storyboard design, custom graphics and creative direction.
Intelligent Guarding Solutions Promo Video - Work performed: Storyboard, custom graphics and creative direction.
Lower Thirds Animation for ADTC's "Live from the Innovation Lab Youtube Podcast Series - Work performed: Logo design and animation.
Digital Ads
Digital Ads: ADT Commercial Vertical Markets
Tradeshow Marketing
Trade Show Branding for Various Industry Events